Re:Coded news

Re:Coded rewarded for successful campaign to raise the profile of UX/UI design

Re:Coded kicked off a highly successful advocacy campaign in January 2023 to raise awareness of UX/UI as a viable career in Iraq, Lebanon, and Jordan. That campaign is now receiving public recognition from GIZ CCI in their Best Practice catalog.

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min read //

November 24, 2023

Alexandra Clare


Re:Coded rewarded for successful campaign to raise the profile of UX/UI design
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In a recent review of inspiring projects in the Middle East funded by Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ CCI), Re:Codeds advocacy campaign of January 2023, was flagged as best practice. 

“The results – a huge outreach and engagement – speak for themselves and have been extraordinary,” said Richard Epstein, Regional Advisor for GIZ CCI.

The campaign reached over 5.2 million impressions and had 1.4 million video views and ultimately around 14.000 people visited the campaign landing page and it’s content in the four-week-long campaign. 

“We’re incredibly proud of these results. We know that there is both a global potential and a local demand for digital design skills, and that is the message we wanted to spread. The campaign focused on how to build a career in UX/UI design and ultimately, we saw a huge interest from youth in Iraq, Lebanon, and Jordan,” said Lars Højholt, Director of Communication at Re:Coded. 

The digital economy has grown 2.5 times faster than global GDP in recent years, and even despite the pandemic, it continued to grow. While global demand for creative and design skills is high and growing, the regional digital design industry is still in its early stages.

With this in mind, it makes a lot of sense to focus on job creation and job opportunities in the digital economy to create more modern and sustainable economies. 

In a study from 2021, creative digital skills were cited among the top 5 skills employers required in the Kurdistan Region of Iraq and this data is also validated by Re:Coded’s own experiences with a 91% employment rate of job-seeking graduates from our UX/UI Design Bootcamps. 

“This campaign is a testament to the Re:Coded’s mission to help youth find meaningful employment in the digital economy. We're very proud not only to be recognized for the impact of our work but in this case also for the quality of our work, processes, and people,” says Lars Højholt.

For more information about Re:Coded and its initiatives, visit

Re:Coded is a nonprofit organization dedicated to providing underserved populations in the Middle East & Türkiye with the skills and mindset to build sustainable careers in the digital economy. Their programs, which range from coding bootcamps to UX/UI design courses, are transforming lives and creating new opportunities in the tech sector.

Media Contact: Alexandra Clare, CEO -

Downloadable content
Good Practice UX UI Design Advocacy Campaign

Authors biography

Alexandra Clare


Ali is the CEO of Re:Coded. With a background in humanitarian advocacy and law, she co-founded Re:Coded after roles at NYU, the UN, Human Rights Watch, and Department of Public Prosecutions. Alexandra's achievements include the Women in Tech Global Award, NYU’s Changemaker of the Year, and ANU’s Alumni of the Year. She holds an MSc. in Global Affairs from NYU and a law degree from the Australian National University.

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